Brand and logo

  • Brussels Airport is proud of its identity and exudes ambition.
  • Discover the symbolism of our iconic red B.

At Brussels Airport, we have the ambition of growing into the best airport in Europe. We stand for a strong and consistent brand that clearly exudes ambition, with recognition across the various borders, target audiences and channels.

From the heart

We are proud of our identity as company and that is represented visually in our logo and tag line (see below).

This is about so much more than an airport and a geographic location. Our logo transcends the visual aspect and is, first and foremost, a symbol for our mission: linking people, companies and communities, and doing it with passion. This is rooted in our typical Belgian hospitality, which is locked in our DNA.

Iconic red B

The warm, modern ‘B’ symbolises:

  • heart for our customers, whether they are passengers, airlines, concessionaires or logistic partners; 
  • the initial of Brussels Airport, as international airport of Belgium; 
  • the silhouette of a bird taking off, referencing the hundreds of aircraft that land at and take off from Brussels Airport every day.

Tag line

The tag line “the heart of Europe” emphasises the central role of our airport as gateway to Brussels, the capital of Europe with its many European institutions and headquarters. It again carries a reference to our customer-driven and warm attitude.

The airport makes many hearts beat faster.