Brussels Airport, 15 March 2011 – Since 1995 the airport website www.brusselsairport.be is one of the most visited professional websites in our country. If you enter the well-known address today, you will discover a completely renewed site.
The flight information on the website is the same as the information on direct flights the traveler sees on the flight information board in the departures hall supplemented with the indirect flights and other useful information. To collect the information on direct and indirect flights, shown on a map of the world or of Europe, Brussels Airport works together with the British flight information specialist OAG.
The jobs pages, introduced in 2001 to help the many former Sabena employees find another job, offer an exhaustive overview of airport-related job vacancies. These pages are visited an average of 1,000 times a day. For the new website Brussels Airport has extended the possibilities of this service by bringing in an external Belgian partner CVWarehouse.
As before, the website offers online booking facilities for air tickets, hotel accommodation or car rental. For this Brussels Airport again collaborates with Connections.
Arnaud Feist, CEO of Brussels Airport, comments on the importance of these changes: "Our major challenge was to simplify the navigation and organize the large amount of information available on the website in a clear structure. Moreover we have integrated an improved search engine. On peak moments, such as last year with the ash cloud or in case of heavy snowfall, we record over one million page requests a day. That is why the new website had to be much lighter and much faster without reducing the available information."
Apart from the simplified menu structure the site provides a new search engine. The passenger will find an answer to the most frequently asked questions in a constantly evolving FAQ. The accuracy of the site’s content is checked every month with the various commercial and operational services at the airport.
The new airport website also contains a blog section, which gives you an idea of life at the airport both in front of and behind the screens. Bits of news on this blog will be linked to the social media platforms in which the airport is actively participating since last year.
"Interactive digital media and aviation are a good match ", says Johan Bockstaele, Online Media Manager. "A growing number of passengers use their smartphones and tablets to communicate from the airport itself. Young passengers increasingly follow us on Facebook, the dialogue with our business passengers mainly passes through Twitter. At first sight social media may seem to be about fun, but in crises situations they have proved to be a remarkably efficient communication tool. Just think of airport accessibility problems, cancelled flights or baggage handling problems". During the period of heavy snowfall in December the number of users peaked.
The airport is also actively present on LinkedIn and Flickr. On location-bases apps such as Foursquare and Gowalla Brussels Airport has become the most visited place in the country. Replies to questions and suggestions received through the different social media platforms will be used as a basis to supplement the content on the website thus making the answers available to other passengers.
This new website is the fourth generation, four point nought. Contrary to the previous version, the new website was designed and programmed in house by The Brussels Airport Company. Moreover the website is hosted by the airport’s own high-performance server platform.