Yesterday evening Brussels Airport unveiled its new brand and logo in the presence of Secretary of State for Transport Melchior Wathelet and representatives of various airlines, handlers, commercial and other partners.
The employees of airport operator Brussels Airport Company got a sneak preview in the afternoon.
The new logo perfectly fits with the strategy of Brussels Airport which focuses on customer-intimacy, service and accessibility.
Composed of a stylised letter B for “Belgium and Brussels” which can be seen either as a bird taking off, symbolising the aviation industry and its vitality, or as a heart illustrating our passion for the quality of our customer service, the logo becomes red to reflect the human, friendly and welcoming nature of the airport as well as the characteristic Belgian hospitality.
The baseline ‘the heart of Europe’ unambiguously illustrates the unique character of Brussels Airport as airport of the capital of Europe.