Interactive digital media and aviation are a great match. A growing number of passengers use their smartphones and tablets to communicate from the airport itself. Since last autumn young passengers increasingly follow us on Facebook, the dialogue with our business passengers mainly passes through Twitter. For most people social media are all about fun, but in crisis situations they have proved to be a remarkably efficient communication tool. The number of users peaked during the period of heavy snowfall in December.
The airport is also actively present on LinkedIn and Flickr. On location-bases apps such as Foursquare and Gowalla Brussels Airport has become the most visited place in the country. When we receive questions and suggestions through the different social media platforms we will not just send a reply to the person asking the question but we will use them as a basis to supplement the content on the website making the answers available to other passengers.